The Science of Influence, Applied to Cybersecurity. Proven methods to secure buy-in, earn trust, and advance your career. Free weekly insights. Practical, science-backed tools built for cyber leaders.
They Accept Negotiation as Part of the Job and Prepare/Perform Accordingly Yesterday I showed you the blind spot: most cybersecurity work is negotiation, but you don't recognize
Spoiler Alert: It's Because You Actively Avoid It!! A 2025 study by researchers at Indiana University and Cornell University found that almost every single one of us avoid
Over the past four days, we've covered research and neuroscience-backed recommendations on making Cybersecurity communications and advice more effective. Those came from four different domains: Day 1: InfoSec
You've made your language concrete. You've calibrated your fear appeals. Your message should work. But here's the reality: Your CFO receives your security briefing
For fifteen years, fear worked. We said "catastrophic breach" and boards gave us budgets. We showed breach headlines and executives approved headcount. Fear, Uncertainty, and Doubt were effective
Yesterday we established that InfoSec Advice Fatigue is real, documented, and threatening our influence across all levels of our organizations. Today we confront one of the primary reasons our messages
Every October we run the same play: more "Cybersecurity Awareness" posters, more phishing tests, more slogans. And every October the metrics barely move. But here's what&
You spent $5,000 and six months getting that certification. Your salary went up 3%. Your colleague with zero certs just got promoted because they "communicate well with stakeholders.
The newly released ISACA State of Cybersecurity 2025 Report makes one point clearer than ever: the challenges facing cybersecurity teams are no longer just technical. They are human, organizational, and